Where the greatest alt-meat market growth awaits

While 68% of people globally say they are interested in eating more plant-based foods, including alt-meat, only 20% regularly do so — a decline from 23% in 2023. However, interest varies greatly by country, according to the new 2024 EAT-GlobeScan "Grains of Truth" report.

Perceived high price and lack of flavor are the top barriers to more plant-based food consumption globally, the report said.…