Impossible Foods adds Chief Demand Officer

By Lisa M. Keefe

lkeefe@alt-meat.net

Feb 25, 2025

US plant-based brand snaps up the former CEO of KraftHeinzNotCo.

Impossible Foods has hired Meredith Madden, previously the CEO of KraftHeinzNotCo, to the position of Chief Demand Officer, in charge of sales, product, marketing and communications.

Impossible CEO Peter McGuinness announced the hire on Monday on LinkedIn. McGuinness…

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Impossible Foods adds Chief Demand Officer

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