Study: Afternoon message prompts plant-based dinner

Messages designed to gently nudge toward plant-based choices were impactful in Appetite study.

"Did you know that by opting for a plant-based dish, you could save greenhouse gas emissions equal to the energy needed to power your phone for two years? Choosing plant-based reflects a commitment to a more environmentally friendly lifestyle."

Consumers who received pro-sustainability messages like this between lunch and dinner were significantly more likely to…