No October sales bump for meat alternatives

Combined refrigerated and frozen plant-based meat alternatives generated $74.1 million in retail sales in October — a five-week period ending Nov. 3, 2024. Sales reflects Circana’s expanded MULO+ universe. 

October sales decreased 4.8% year-on-year. Unit sales reflected the most pressure, down 9.6%. After three years of double-digit declines, dollars and volume decreases for combined frozen and refrigerated plant-based meat alternatives are starting to level off somewhat. This is driven by frozen that experienced single-digit decreases, while declines in…