Hybrid products are increasingly popular with alt-meat makers. They could catch on with consumers — or they could merely add to the already-heightened sense of new product fatigue around alt-meat.
<p>SCiFi Foods co-founders Joshua March and Kasia Gora at their pilot plant in San Leandro, Calif. The company combines cultivated and conventional meat that can be formed into patties.</p>
Photo credit: SCiFi Foods
The purists have had their shot. Now it’s the pragmatists’ turn.
For all the virtues of plant-only diets, Americans — the largest prospective market for alternative proteins — aren’t convinced. Gallup reports that only 1% of Americans claim to be vegan. Another 4% label themselves vegetarian, down from 6% in 2001. There simply aren’t enough self-professed plant eaters to achieve the lofty climate, animal welfare and nutritional goals that activists envision.
But there certainly are enough…
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