Follow the trends

Behind the discouraging numbers tracking the downward slide of plant-based alt-meat sales in the US, a silver lining appears: US shoppers who try plant-based analogues and increase their purchases of the alt-meats notably in just a few years.

Purchases of alt-meats by American household shoppers who only bought conventional meat products in year one, increased to 9% of their overall meat/alt-meat spend by year four, according to data compiled by NielsenIQ and…