For a time, it seemed like 'blended' analogue products were doomed to fail with consumers, but a new crop of blends — made from plants, traditional meat and even cultivated meat — may turn that assumption on its head.
Photo credit: Eat Just
For many Americans, the term “blended” calls to mind Brady Bunch-style families, mixed up and mashed together to create something that’s greater than the sum of its individual parts.
But for the alt-meat sector, “blended” more likely calls to mind Tyson’s short-lived Blend burger. Part of its range of Raised and Rooted products, the patty combined Angus beef with pea protein — and it didn’t resonate with consumers. After less than a year…
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